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During the last fifteen years or so, I've given a lot of keynote
talks. I've always found these kinds of talks rather awkward. If you
give a talk during a session at a conference, you pick one subject
to talk about. You know that there's multiple tracks, so if people
come to your talk that implies a certain amount of interest in your
topic. But with keynotes you're speaking to the whole conference, so
I feel I can't make my talk too tightly focused. I may like talking about
the intricacies of modeling temporal events, but I feel that that's
too narrow a topic for a broad ranged audience So for the last decade or so, I've gone in the direction of
ExtemporarySpeaking, choosing a subject late on that I
think can appeal to a broad range of an audience. Extemporary
speaking also allowed me to ditch the horrors of slide decks, which
I felt resulted in a more fluent talk. It didn't please
everyone, from time to time people complained of lack of
preparation, but my sense is that most people found it worked. I blame my colleague Neal
Ford for jolting me into a different way of doing things. Neal
does use slides, but he works hard to make them work well to support
what he's saying. He designs a visual channel to
support his spoken audio channel, rather than just a progression of
bullet points or cheesy stock photos. (Stock photos are the
bullet points of the twenty-first century.) I liked his approach, so
started to figure out how to do what I do with any good idea - steal
it. As I explored using slides as a visual channel, I quite enjoyed
the way it jolted my thinking and pushed me into trying some things
that I thought would be useful. However going back to using slides has a downside. Extemporary
speaking gives me a lot of flexibility to choose my talks at the
last moment. My strategy for keynotes is to give a vague title and
then decide what to talk about depending on what I think the
audience would find most useful to hear, and what I have most energy
about saying. With slides you are more fixed to a pre-defined agenda. So starting last autumn with a talk in Stockholm, I tried a
slightly different twist. Rather than give a single one hour talk, I
gave a suite of three twenty-minute talklets. This way I could build
a bunch of twenty-minute slide-backed talklets, but leave it late
before I decided which combination to use on a given
day. Furthermore I could mix slide-backed talklets with extemporary
talklets. Not just does this allow me to keep some flexibility, it
also allows me to hit a narrow subject with a talklet, since even if
some people find one topic uninteresting, they may like one of the
others. Part of the reason I focused on twenty minutes is since that
length seems to be a common length for TED talks. Watching them, it struck me
that this was enough time to get an idea out without sagging in the
way that an hour-long often does. Shorter lightening talks are very
popular these days, but I think those are too short for one speaker
to fill an hour with. Keeping to twenty minutes is certainly a
challenge for someone as loquacious as me, but it strikes me as a
worthwhile discipline. I've done this style about a dozen times now, and I've made it my
default style of speaking. I'm gradually building up my stock of
slide-backed talklets, so I have a wide choice of things to talk
about. If you see me give a keynote-style talk in the next year or
so, this is likely to be what you'll get.
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